First, we will sit down with your management staff to determine your wants and needs. Next, we will take a full inventory of your current programs, skills, budgets, and marketing plans. Finally, we will design a program that delivers results.
Pay Per Click Management (PPC):
Use our years of experience to manage your PPC Internet marketing program. We will setup, manage, and continually tweak, your PPC program. We work with Google Adwords, Yahoo Search Marketing (also AltaVista), Microsoft AdCenter, and Ask Sponsored Listings. You need to setup a reasonable budget.
Search Engine Optimization (SEO):
We analyze and suggest improvements to your website keywords, content (keyword percentages in the text), sitemap, picture 'alt' tags, and where you currently rank for your desired keywords. We spend a lot of time analyzing keywords that will get you the most relevant traffic.
Search Engine Marketing (SEM):
We will submit your site to all major (relevant to your site) search engines. We also take full advantage of, and design your Google maps and other similar free listings.
What do you get when you search for your company name online? Do you get a bunch of posts or reviews that are full of negative information? We use several methods to make these listings less relevant. There is no way to put a specific number on how much business you are losing, but it could be a lot!
We setup and manage a behavioral marketing program through an outside vendor. Your site visitors will see your business after they leave your site on hundreds of affiliate sites including: automotive sites, business sites, news sites, sports sites, family sites, music sites, and more!
Although it is possible to get to the top of the search engines with multiple keywords, it is far more likely to get to the top for three or four keywords. What if you want to get to the front page of Google for 25 keywords? We can build mini sites around these keywords to get you to the top - then link those sites to your main site to capture the traffic and improve the overall ranking of all sites.
Google Media Buys:
Did you know that you can purchase TV and radio spots from Google? Did you know that you can get a radio spot for under $3? This is possible until May 31 with Google Radio. Let us show you how!
Media Planning / Analysis:
Let us take a look at your overall marketing program. Leaving you in full control, we will analyze the effectiveness of your vendors and media partners for ROI. We can also set-up ways of tracking what you are spending to better gauge the effectiveness of these programs.
Web Directory Submission:
Web directories are a great place to list your site to both increase exposure and to improve your ranking through incoming links. There are over 2,000 directories available. We select and submit your site to the most relevant and useful ones.
Manage On/Offline Media Buys:
This service is designed primarily for dealerships that do not have a person handling marketing and wish to "go bigger" and branch out into radio, TV, or more print mediums like magazines.
Social Network Marketing:
Do you have a FaceBook page? Post videos on YouTube? Hang out with potential customers on MySpace? If not, we can set these up for you. FaceBook's PPC advertising program is very cost-effective.
Blog Design and Publishing:
Blogs are the fastest way to get information to potential customers. They are a great way to update the world on your latest and greatest news. Blogs are listed almost immediately in search engines and blog directories.
Email / Newsletter Marketing:
Keep your customers up to date with news, promotions, and coupons for your dealership. We can setup and manage email blasts and newsletter design / distribution. We use services like Constant Contact to manage your SPAM compliant marketing campaigns (monthly fees apply).
Craigslist Templates / Posting:
Craigslist is a great way to advertise your used (and some new) cars - for FREE! However, a nice looking ad helps sell those cars faster. We can design professional templates to showcase your vehicles with multiple pictures and a consistent look to brand your dealership.
Guerilla/Local Image Marketing:
Do you belong to the local Chamber of Commerce? Do you wrap your parts, service, or demo vehicles with company information/logo? Do you run or participate in car shows? Getting your company name out there in a positive way is as effective as most media spending!
Our graphics designers are top-notch! Web graphics, banners, and more are available.
Need a place to host your mini sites? Our hosting service can handle that for you.
Domain Registration: (SEVERAL DOMAINS FOR SALE HERE)
A key element of SEO is having a domain name containing keywords matching the content of your site. For example: FordMustangColorado.com will rank higher faster than the site CoolCarsColorado.com if they both have the same design. We will help you come up with relevant domain names and manage your domain name inventory.
We can teach your employees to update blogs, post to Craigslist, interact with customers in social networking sites, and more. Just ask!
CRM Program Setup:
Need help setting up your CRM system? Email response templates? We have experience setting up effective templates that generate response.
Do you know that you can earn money back by advertising related services on your blog or mini sites? We can setup affiliates willing to pay you for directing customers to their sites.
DOMAINS FOR SALE:
Did you know that the major search engines will rank your site higher and faster if the major keywords your are advertising are in the domain name? For example, you WILL rank higher on a search for a 2011 Honda Odyssey with 2011HondaOdyssey.com than you will at billybubbahonda.com! Of course, the site needs to be designed correctly!
CLICK HERE FOR OUR DOMAINS FOR SALE PAGE AND OUR HUGE CURRENT SELECTION!
Our minimum contract is 6 months. Several of these programs require several months of work to see results. For example, most blog directories will not list your blog until three months have passed since the site was created and at least 10 posts have been made. We will set realistic expectations.